Com 565

 AI Makes Changes to the Communications Workforce   Popular AI making headlines today are language based models of GPT that generate text from recived input. According to Pew Research Center, 58% of U.S. adults are familiar with ChatGPT, but few have actually tried the software. Users of ChatGPt rage from those looking for entertainment or to learn a new skill. While 4/10 Americans found it useful, concerns around AI technology in the communications field are on the rise.    AI Effects on Copywriters      One industry reacting quickly to rising popularity of AI is the copy writing workforce. Communications professionals that write blog posts, webpage articles, or even news stories fear what AI means for their profession. One academic journal looks at concerns professionals have including the technological, occupational, and economic factors and whether AI will lead to substitution, creation or alteration of jobs. The author considers these cate...

 Data Collection Technology and Analytics The Power of Opinion Social media sites and blogs are not the only platforms utilizing digital tools to understand their audience. With data collecting technology, news outlets can now digital tools to measure and predict how audiences react to news stories.  Audience data has changed news gathering and raised concerns about news production resulting in changes to curriculum in professional journalism.    Chartbeat Study One Chilean newsroom study for La Tercera found that algorithm and analytic tools can now estimate popularity of new production. The results of the study show how the desired impact of the audience impacts the production of the news story all together. Digital tool Chartbeat “creates a strange sense of competition among journalists, for it informs reporters about people’s preferences between all the content available on the website.” At the same time, journalists who’s stories perform well receive a feeling...

 Communication Has Gone Digital          I n the wake of digital platforms and social media algorithms, journalists and organizations have learned to adapt their communications strategies to keep up. In news media, organizations have not only branched out into online platforms like Facebook, but journalists have reconfigured how to package news to continue grabbing the audience's attention and delivering important messages faster and preferable, first. Today, printed articles, video clips, and multimedia stories can be adapted to suit multiple online platforms to inform the public of the latest news stories.    Facebook for News         As of 2014, Facebook also became a popular way for American to receive news. According to a Statista graph, Facebook is still the most popular social media platform around the world with over 160 million users as of 2019.    (Statista Graph 2019) Consumption of news media has n...